By: Jessica Learish
Social Media Marketing expert Scott Monty recently blogged, “When the
technology allows us to reclaim some of the round-the-fire element of
our humanity, it’s encouraging that we’re not simply living separate yet
connected lives.”
Twitter brought aspiring actors and actresses backstage at the Oscars. Facebook
played a vital role in the protests in Cairo -- helping families
communicate and safely locate loved ones. Social networks have already
changed the world and again picked up the speed of the global economy.
The lanes of communications
Getglue and Stumbleupon are two of many growing communities which allow people
around the world to share things they like, discover new ones, and
connect with others with similar interests.
These interactions are important and for the conversation to continue to be
meaningful, it can’t become one sided. Companies and consumers must work
together to maintain the balance of communication. If consumers feel
like they are shouting at a brick wall, the lanes of communication will
be closed and the whole system will lose its value.
Global town hall
Social promotions allow consumers to actively endorse companies that they
like. This is the next step in the process. Companies can imbue their
fans with personal charge of promoting things that they support. Just
like sports fans posting Facebook statuses about their home teams, fans
of companies are now able to take initiative and champion companies on
their profiles.
Like in small towns with mom and pop grocery stores, consumers are directly
connected with the success of products and companies they use and
support. With companies and consumers communicating in real time and
working together to create a better marketplace, products and services
can improve and social networks can be used as a global town hall,
improving the products and services we all use.
_________________________________
As Monty said, through social marketing, we have regained a global
closeness that has not existed in decades. So, grab a seat by the
electronic campfire.
Social Media Marketing expert Scott Monty recently blogged, “When the
technology allows us to reclaim some of the round-the-fire element of
our humanity, it’s encouraging that we’re not simply living separate yet
connected lives.”
Twitter brought aspiring actors and actresses backstage at the Oscars. Facebook
played a vital role in the protests in Cairo -- helping families
communicate and safely locate loved ones. Social networks have already
changed the world and again picked up the speed of the global economy.
The lanes of communications
Getglue and Stumbleupon are two of many growing communities which allow people
around the world to share things they like, discover new ones, and
connect with others with similar interests.
These interactions are important and for the conversation to continue to be
meaningful, it can’t become one sided. Companies and consumers must work
together to maintain the balance of communication. If consumers feel
like they are shouting at a brick wall, the lanes of communication will
be closed and the whole system will lose its value.
Global town hall
Social promotions allow consumers to actively endorse companies that they
like. This is the next step in the process. Companies can imbue their
fans with personal charge of promoting things that they support. Just
like sports fans posting Facebook statuses about their home teams, fans
of companies are now able to take initiative and champion companies on
their profiles.
Like in small towns with mom and pop grocery stores, consumers are directly
connected with the success of products and companies they use and
support. With companies and consumers communicating in real time and
working together to create a better marketplace, products and services
can improve and social networks can be used as a global town hall,
improving the products and services we all use.
______________________________
As Monty said, through social marketing, we have regained a global
closeness that has not existed in decades. So, grab a seat by the
electronic campfire.
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