By: Jessica Learish
What happens when you suddenly realize you don’t have your cell phone (or worse, Smartphone)? A mild feeling of panic and emptiness washes over an otherwise tranquil moment, and you wonder what updates you’re missing from your mobile life.
Facebook, Twitter, and the Social Media universe are all mobile now, and, according to Packaged Facts, this mobility has initiated “a new era of speed and convenience.”
The facts are these…
Packaged Facts released a report in the February 2011 called Social Media and Technology in the U.S. Foodservice Industry: Trends and Opportunities for an Emerging Market. The report analyzes the behaviors of mobile consumers in the United States. The report cites the pervasiveness of Facebook interactions and mobile applications of restaurants like Chipotle and Starbucks. If a brand is able to incentivize consumers-on the go, it can earn the opportunity to “weave its way into consumers’ lives.”
Before I read this report, I had the Chipotle and Starbucks applications downloaded on my iPhone. My life is woven with brands and social media. I have been indoctrinated into the Smartphone culture in the seven short months since I bought my first Smartphone.
A Pew Internet survey conducted in 2010 suggested that levels of Social Media usage online has a negative correlation with age, but that 50% OR MORE of internet users from ages 18-55 engage in the Social Media universe.
Easy as pie
Now, all of this mobility and sociability has made it incredibly easy to stay connected, be aware of things, and keep up with the RSS feed.
My phone lets me know when my favorite brands tweet something new or when someone tweets about them. There is always something new going on.
It is the responsibility of consumers and of brands to stay current. Brands and consumers cannot sleep through the Social-Mobile-ity explosion. The percentage of market share that is looking for a socially relevant, mobile-optimized brand to integrate into their lives is absolutely invaluable.
… or easy as tacos
I’m going to order some Chipotle on my iPhone!!
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